Content Creation & Marketing Strategy
As a dynamic a social media and marketing professional I have experience creating high-performing, platform-native content for global brands across entertainment, luxury, and culture. At Sony Music Entertainment, I produced viral TikTok content for artists including Beyoncé, Miley Cyrus, and Harry Styles, consistently transforming large-scale promotional assets into engaging short-form storytelling. As Social Media Manager at Citizen Watch America, I built and scaled the brand’s TikTok presence from the ground up, driving both engagement and measurable consumer demand through creator-style content. My experience at The Museum of Modern Art strengthened my ability to manage complex, cross-functional marketing campaigns and deliver cohesive creative assets under tight deadlines. Across roles, I combine storytelling, trend fluency, and performance-driven iteration to create content that resonates and performs.